eBay Under Meg Whitman
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTA017 |
Electronic Format: Rs.
300;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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11 Pages |
| Period |
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1996-2005 |
| Organization |
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eBay |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Internet
Auctions |
Abstract:
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eBay, the world's largest on-line auction business, serves more than a hundred
million registered members around the world. Much of eBay's success is
attributed to the leadership of its Chief Executive Officer, Margaret C Whitman.
Under Whitman, eBay's revenues have grown from US$5.7 million in 1998 to US$3.2
billion by 2004, making eBay the fastest growing company in history. Whitman
believes that eBay's success depends heavily on keeping customers happy. Many
times Whitman has stepped into the shoes of customers by buying and selling on
eBay so as to gain first hand experience of the company's services. Whitman has
also looked at eBay more as a brand and less as a technology company. |
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Contents:
Keywords:
eBay, Meg Whitman, Leadership, Strategy, Asia, Acquisitions, Brand building, On-line auctions, Internet, Auctions
eBay Under Meg Whitman
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